Social Network
According to the report, Italy is where there is a greater "addiction" to social networks, since, according to Nielsen, in this country users spend 31% of their Internet connection time on these websites. Italians have more friends in social networks is probably also because they are the most active Europeans in Web 2.0. According to the Ecircle report, 76% of Italians visit their profile in social media at least once a day and 18% access their profile at least once a week.
According to the report, Italy is where there is a greater "addiction" to social networks, since, according to Nielsen, in this country users spend 31% of their Internet connection time on these websites. Italians have more friends in social networks is probably also because they are the most active Europeans in Web 2.0. According to the Ecircle report, 76% of Italians visit their profile in social media at least once a day and 18% access their profile at least once a week.
More than half of Italians use internet and the 49% of the population is registered on social networks.
The 80% of these fall into the age range between 14-29 years.
The average time an Italian user spends on the Internet is 6 hours and 8 minutes per day, higher than in the UK (5 hours and 51 minutes) and Germany (4 hours and 52 minutes).
The 80% of these fall into the age range between 14-29 years.
The average time an Italian user spends on the Internet is 6 hours and 8 minutes per day, higher than in the UK (5 hours and 51 minutes) and Germany (4 hours and 52 minutes).
Interesting fact is still what concerns the mobile.
In Italy the percentage is 83% with 49.2 million users out of a population of almost 60 million inhabitants. And if the Italian population on social media is 34 million, that active on mobile social media is 30 million with a percentage of 51%.
In Italy the percentage is 83% with 49.2 million users out of a population of almost 60 million inhabitants. And if the Italian population on social media is 34 million, that active on mobile social media is 30 million with a percentage of 51%.
THE FIRST DIGITAL BUSINESSWOMAN
From model and fashion Italian blogger, Chiara Ferragni has become in few years a digital businesswoman
Clear Ferragni, a girl as so many others which she has made of her passion her own job.
Everything began 10 years ago almost, when Chiara Ferragni opens an entitled blog "The Blonde Salad", where initially she tells her life.
Subsequently she focus on the fashion and on her outfits, distributing suggestions to the girls.
After only one year from the birth of "The Blonde Salad", Chiara Ferragni is invited as guest to the MTWs Trl Awards where she introduces her unpublished line of shoes. ù
A notable footstep before.
Clear Ferragni, a girl as so many others which she has made of her passion her own job.
Everything began 10 years ago almost, when Chiara Ferragni opens an entitled blog "The Blonde Salad", where initially she tells her life.
Subsequently she focus on the fashion and on her outfits, distributing suggestions to the girls.
After only one year from the birth of "The Blonde Salad", Chiara Ferragni is invited as guest to the MTWs Trl Awards where she introduces her unpublished line of shoes. ù
A notable footstep before.
From this moment its mark grows in exponential way, so much that in 2011 the magazine of more famous fashion to the world, Vogue, signals her as the blogger of the moment.
The numbers are amazing: more than 1 million visits on the blog and more than 12 million pages visited a month.
The Blonde Salad has found his identity as fashion blog in the immediate preceding period to the advent of the visual social for excellence, Instagram. Obviously, once that Instagram is installed in the digital world the methods of approach they are also changed with the own influencers.
The numbers are amazing: more than 1 million visits on the blog and more than 12 million pages visited a month.
The Blonde Salad has found his identity as fashion blog in the immediate preceding period to the advent of the visual social for excellence, Instagram. Obviously, once that Instagram is installed in the digital world the methods of approach they are also changed with the own influencers.
In 2014 the young influencer creates its account Instagram, deciding to post the outfits worn only by herself.
She has gradually begun to also space on other themes (fashion, trends, celebrity's looks, travel, beauty).
These rightful novelties are owed to the fact that Instagram has upset the rules of the outfit blogs, making them become obsolete.
This visual social, has allowed to make to be born the phenomenon of micro-blogging, where the influencerses have an important and fundamental role for the popularity of the profile Instagram.
In few years the followers of the Ferragni grow to excess, overcoming the 12 million and, in 2017, she is named by the magazine Forbes "the more important influencer of fashion to the world".
She has gradually begun to also space on other themes (fashion, trends, celebrity's looks, travel, beauty).
These rightful novelties are owed to the fact that Instagram has upset the rules of the outfit blogs, making them become obsolete.
This visual social, has allowed to make to be born the phenomenon of micro-blogging, where the influencerses have an important and fundamental role for the popularity of the profile Instagram.
In few years the followers of the Ferragni grow to excess, overcoming the 12 million and, in 2017, she is named by the magazine Forbes "the more important influencer of fashion to the world".